Goal

The primary objective was to increase direct tour bookings by providing a user-friendly platform that highlights the beauty and exclusivity of the safaris. The design aimed to build credibility and trust through clear communication of itineraries and professional presentation of the safari guides. Ultimately, the site serves to convert visitors into customers by offering a glimpse into the adventure.

Design Process

• 1Understand

  The design process focused on capturing the thrill and wonder of the African safari to attract international travelers and adventure seekers. The team needed to convey the raw beauty of wildlife and the exclusivity of the tour packages available. Understanding that the target audience seeks trust and excitement, the strategy prioritized immersive storytelling and a secure, professional booking environment.

• 2Competitor Analysis

  Analysis of the safari tourism market revealed that competitors often use cluttered layouts with generic stock photography that fails to evoke genuine emotion. The team identified a gap to differentiate by showcasing unique, high-quality authentic imagery and streamlining the itinerary browsing process. This insight led to a cleaner design that focuses on the experience rather than overwhelming the user with dense text.

• 3Inspiration & Moodboard

  The moodboard drew heavily from the golden hues of the African savanna at sunset, utilizing earthy tones like ochre, sienna, and deep greens. Visual cues included raw textures, topographic map lines, and bold typography reminiscent of vintage travel posters to evoke adventure. The aesthetic direction aimed to blend the ruggedness of the wild with a luxury travel feel that appeals to high-end explorers.

• 4Wireframe

  The wireframe structure centered on a full-screen visual experience, placing a captivating hero image at the forefront to immediately transport the user. The layout organized tour packages into clear card-based grids, allowing for easy comparison of itineraries, prices, and durations. This skeletal framework ensured that essential information like booking forms and contact details remained accessible without disrupting the visual flow.

• 5Final UI

  The final interface delivers an immersive experience with smooth transitions and parallax scrolling that simulates movement through the landscape. High-resolution galleries and interactive map elements allow users to explore destinations virtually before making a commitment. The responsive design maintains the exotic aesthetic across all devices, ensuring a seamless journey from inspiration to the final booking page.

Colors